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Real You: Top 5 business lessons learned from the new kid at school

images It's official. Summer is over, a season has ended. And what makes that reality sink in even more is that the kids start school tomorrow - I know, it's late -but it has been a blast having them around longer than usual. The kids are starting at a new school, in a new town - heck, even a new time zone. When I think about that change, and the awkwardness they'll feel tomorrow, I remember that feeling. Being the new kid. Everyone trying to find out what you're like, what group you fit into. It's the same when you launch your business. That fear of failure kicks in as you host your first event in your home, sit in the reception area on the first sales call, post your first blog or tweet, tell a potential client your hourly rate, or take that first real estate call.

Gulp.

But remember, surviving those awkward moments makes you stronger and ready to tackle the world! Here are the lessons learned from being the new kid at school:

Lesson 1. Much like a child's first day at a new school, figuring out where everything is located is key. Once you find the cafeteria, though, you still have to figure out who to sit with. Getting your bearings takes time, and as a new business owner, don't beat youself up if you're not feeling comfortable right away. Everybody finds the right lunch table eventually!

Lesson 2: If you don't ask, you'll never fit in/get in. Here's the thing - you need to be sure you don't keep your business a secret. Shy kids, like quiet non-networking business owners, don't get asked to play at recess, or get the orders, as quickly as outgoing folks do. It's a fact. If you're not putting yourself out there, no one will know you're in business. And that's not how you make money.

Lesson 3: There are bullies. Especially when you're new, you're a target. If you're entering a crowded entrepreneurial field, expect to face snark attacks from competitors who don't believe in abundance. It's a fact of life. Dust yourself off, and keep moving forward.

Lesson 4: Do one thing every day that scares you. For some kids, that means just getting up and going to school. For others, it's trying out for the play or a sport. If you are just starting out, push yourself to do one thing every day that scares you. You'll amaze yourself with all you can accomplish.

Lesson 5: You only have one first day. In business terms, you only have one chance to make a good first impression. It's true. People sum you up quickly, and you need to be sure you have bring the Real You to your business everyday, at every encounter. There is a potential client at every turn, so just make sure you don't turn her away!

This fall, tackle your business like you're the new kid at school. See how many new customers you can make. Oh, and don't forget to do your homework!

Dog days customer lessons

Family driving vacation with Oreo Family driving vacations are a blast, no matter if it's a staycation or heading a bit farther - like our family is doing. We're driving from Ohio to California, and the dog is with us! What does that mean? Well, fortunately, Oreo is a good traveller. Also, fortunately, a quick perusal of my AAA State Guide Books - love AAA and their discounts, and even the TripTiks in the era of Navigation Systems - gave me a range of choices for overnight stays with pets. We haven't done this before - travel with Oreo - and I didn't realize how many motel/hotels offer the perk for pooches. First night: Springfield, Missouri. Perfect property. Candlewood Suites, a franchise concept from Intercontinental Hotel Group. Clean rooms, friendly staff welcoming Oreo and us. Next night: Albuquerque, New Mexico. La Quinta Inn and Suites. Welcoming dog biscuits at the front desk, and friendly staff. Enclosed courtyard for dogs. But, stinky, dirty-carpet room. Clearly, we were the 700th dog family to occupy Suite 221. It's a Catch 22, I suppose. Being pet-friendly means more wear and tear on the property. But, I go to a hotel for a clean, well-lighted place and the La Quinta wasn't that, welcome dog biscuits and all. The lesson? Deliver all the way. If your Real You brand makes a promise to the customer - pet friendly facilities, for example, don't forget the given. Not only should the dogs be happy, but their owners, the ones paying the bill, should be, too. Remember all of your customers' and their needs, or run the risk of just being half as good as you could be.