Real You: 8 Tips to Turn your Passion into Profit

Writing is one of my passions. Since you’re already familiar with Real You Incorporated, I’m excited to get another book into your hands. Be the first to get my new eBook, Turn your Passion into Profit: How to Create the Business of Your Dreams! It’s a 40-page, step-by-step guide to creating the business and lifestyle you’ve always wanted. It’s the perfect complement to Real You Incorporated—and it’s only $9.95!  

Here are 8 tips from the eBook to get you in motion.

1. Know your Vision. Being able to envision your business service or product, and how it is differentiated in your chosen industry, is crucial to your long-term success.
2. Be Ready to Work—and Get Help. Are you willing to do a little bit of everything, yet ask for help when you need it? Don’t go it alone. You must have a strong enough personality to know where you excel and where you need help.
3. Define your Brand. Try to define yourself in one word. This is the basis of your personal brand. Need help? Ask your friends, relatives, book club members, co-workers—anyone who knows the real you.
4. Create a Brand Board Today. Creating your own brand board is a great YOU brainstorm session. Transform a poster board into a montage of pictures with things you love to do, places that make you happy, colors that brighten your day and aspirations—images that exemplify your personal brand.
5. Name your Company. Naming your company matters. It’s part of your real brand; it’s your essence. Start by writing your company’s story—even if you don’t have one yet.
6. Create an Online Presence. This is crucial. At the very least, you’ll want to create a website where people can find your contact information. Then take it to the next level by using social media, a blog and e-newsletter to stay in touch with your customers.
7. Build Trust & Recognition through Social Media. Social media sites, such as Twitter and Facebook, allow businesses to build great relationships with present and future customers. A little bit of human interaction can go a long way.
8. Stay Focused. As your business gets off the ground, it’s important to stay focused and keep working. Most businesses don’t take off overnight. Even if you don’t see immediate results, continue working to add value for your clients.

Are you ready to learn more great tips? Click here to purchase Turn your Passion into Profit: How to Create the Business of Your Dreams.

The eBook is ready for immediate download. You can start using these tips immediately!

Real You: The passion problem

     Yep, it's true. It's tough out there. The economy is forcing layoffs, businesses aren't hiring. More people than ever are out of work. But what about the people who are still employed. Are they grateful? Happy even? It turns out, more than half aren't. According to an Adecco North America survey, 54 percent of employed Americans say they will look for a new job once the recession ends. Among 18 to 29 year olds, the number jumps to 71 percent. Almost 3/4ths of the under 30 crowd will leap at the chance to leave you once the recovery begins.       This is a problem. It's a passion problem. If you're the leader of a team with these folks working for you, how are you going to rev up the passion? How will you build a culture that makes your team want to be there when times get better? And times will get better.

      If you are one of the disenchanted, hanging on paycheck to paycheck because it's better than joining the ranks of the unemployed, have you considered the entrepreneurial route? You could start by becoming what Deborah Bailey calls a moonlighting entrepreneur, building a business that sparks your passions while you're still doing your day job.

     Or, you could try becoming an intrapreneur. An intrapreneur takes this opportunity to change the way she looks at her current job. She looks for ways to make work fun again, and brings her passion back to her position.  With that passion comes new solutions and new ideas - and perhaps - a new respect from the boss. Think about it. You aren't stuck unless you think you are. Fear freezes.

     Turn your passion into action. Make that change now and your own personal recovery will start long before the recession ends. For some creative ways to get your passion flowing check out my new ebook: Turn Your Passion Into Profits, available now!