Real You: 8 Tips to Turn your Passion into Profit

Writing is one of my passions. Since you’re already familiar with Real You Incorporated, I’m excited to get another book into your hands. Be the first to get my new eBook, Turn your Passion into Profit: How to Create the Business of Your Dreams! It’s a 40-page, step-by-step guide to creating the business and lifestyle you’ve always wanted. It’s the perfect complement to Real You Incorporated—and it’s only $9.95!  

Here are 8 tips from the eBook to get you in motion.

1. Know your Vision. Being able to envision your business service or product, and how it is differentiated in your chosen industry, is crucial to your long-term success.
2. Be Ready to Work—and Get Help. Are you willing to do a little bit of everything, yet ask for help when you need it? Don’t go it alone. You must have a strong enough personality to know where you excel and where you need help.
3. Define your Brand. Try to define yourself in one word. This is the basis of your personal brand. Need help? Ask your friends, relatives, book club members, co-workers—anyone who knows the real you.
4. Create a Brand Board Today. Creating your own brand board is a great YOU brainstorm session. Transform a poster board into a montage of pictures with things you love to do, places that make you happy, colors that brighten your day and aspirations—images that exemplify your personal brand.
5. Name your Company. Naming your company matters. It’s part of your real brand; it’s your essence. Start by writing your company’s story—even if you don’t have one yet.
6. Create an Online Presence. This is crucial. At the very least, you’ll want to create a website where people can find your contact information. Then take it to the next level by using social media, a blog and e-newsletter to stay in touch with your customers.
7. Build Trust & Recognition through Social Media. Social media sites, such as Twitter and Facebook, allow businesses to build great relationships with present and future customers. A little bit of human interaction can go a long way.
8. Stay Focused. As your business gets off the ground, it’s important to stay focused and keep working. Most businesses don’t take off overnight. Even if you don’t see immediate results, continue working to add value for your clients.

Are you ready to learn more great tips? Click here to purchase Turn your Passion into Profit: How to Create the Business of Your Dreams.

The eBook is ready for immediate download. You can start using these tips immediately!

It's time to de-stress, if ever so briefly!

It's tough out there. Whether you run your own business, work for somebody else or work at home taking care of the kids, things are tight. People are grumpy. Budgets are cut and, well, it's just plain stressful. That got me to thinking of tips I've heard and used to create a little peace and relaxation in the middle of the day.

Always remember, if you're stressed and in a bad mood, you project it through everything you do. Personally, my jaws clench, and I become short with people. And that's no fun, for me or them. I'm not as effective as a leader, a mother or a friend. And while a little stress is good for performance, a lot of stress throws you and your nervous system out of whack, leading to nasty physical consequences as well as leaving you vulnerable to anxiety and depression.

So, it's time for a break! Here are my five favorite tips.

1. Have a personal jam session. Get out the headphones and listen your favorite up-beat song. Nothing gets me moving like Tina Turner.

2. Get out of the office, or the house. Change the scenery! Take a 15-minute walk and get some fresh air. You will be more productive if you give your brain a rest.

3. De-clutter your desk. You will feel better instantly—I promise! The distracting call of “the piles” will be silenced, enabling you to concentrate on your next feat.

4. Connect. Talk to your team. Ask others about their day. If they're smiling, you're going to smile back. It's contagious! If you work alone, or you're home alone, call a best friend. She needs you as much as you need her right now.

5. Laugh. Yes, laughter is my cure all. Here's a great stat from my book: Preschool children laugh up to 400 times a day, but adults only laugh 17 times a day on average. C'mon! Take the edge off and have a little fun.

Enjoy your weekend!

Sharing Your Secrets. Good or Bad?

Whenever women business owners get together they like to talk about their families and their business.

Unlike their male counterparts, women business owners, counterparts seek out the opinions and input of others. We know this from research conducted by the National Foundation for Women Business Owners (NFWBO). I believe that women benefit from this behavior. Of course, there are boundaries you’ll need to adhere to, but that shouldn’t stop you from gaining the wisdom and insight of others.

Connecting with others is a natural instinct for women. So don’t be afraid to get out there and start connecting by sharing trials, tribulations and success stories. Once you open up other women will too. But like I said there are boundaries, do share all the ins and outs, but be willing to help. And always remember, watch out for the snarks! They are out there and they will try to bring you down.

Still, it goes way beyond talking with friends and people you meet. And beyond talking to other women business owners, if you have a team, ask for their ideas too! It’s important to solicit their input as well. In doing so, you’ll make them feel like valued members of the team, and you’ll benefit from a variety of opinions and perspectives.

So as you head off to your next gathering don’t feel like you have to hold back. Be open and willing to share. Those you are sharing with will be appreciative and you may even learn something from them!