Tips to keep female consumers happy

Female consumers are often demanding, but they make a majority of all purchasing decisions—meaning they’re your No. 1 consumer. It’s in your best interest to make sure she’s happy. Here are some tips for doing just that.

• Brainstorm how you can best touch base with your customers
• Discuss which methods are working and which ones have flopped
• Consider what you might do differently or better
• Style your logo, colors and font in a way that is attractive to women
• Design a Web site that is consumer-friendly and easy for busy women to navigate
• Know what she likes and, more importantly, what she dislikes

Remember, your goal is to stay one step ahead of your consumer. Women are world-class consumers, making or influencing 85 percent of all purchases. That means they deserve your time and attention.

Remember Mom's Rule?

It’s better to give than to receive. At least to give first. Then receive. It’s the way to build real relationships, deeper relationships, but some of us have forgotten that principle during the boom years. It’s probably time for a reminder.

Consumers are unsure, and in many cases, just plain scared. What are you doing as a business to give back to your customers? To read more about reaching your customers, check out my eBrandMarketing post. I’d love to hear what you’re doing, leave a comment!