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Real You: Of snarks, and resilience

     If you're a frequent reader of my blog, or any of my writings in book form or even 14o characters, you'll know of my disdain for snarks. These are the passion poppers, people who put others down to make themselves feel more important. They are abundant. And the more true to yourself you become, the more you put yourself out there, the more you stir them up. Unfortunately, that's just the way it is. 

I've had a couple of snark encounters recently, and they're weighing on my brain so I thought I'd write about them. It's what I do. Here they are:

Snark Attack #1: I'm at a party, there are many people there who I don't know; I only know the host. This snark, upon overhearing the host say that I have a big Twitter following, proceeds to state: "I don't allow that at my company. We do real work." Hmmm. That certainly stopped the social chatter. Impolite, certainly. Goes back to that adage if you don't have something nice to say, keep it to yourself. But it's more than that, really. I love my Twitter friends and the varied, rich and global community it provides. For him to dismiss all that with a snark attack was frustrating. But, since I didn't have anything nice to say, well, I didn't answer.

Snark Attack #2: I know, I've got to get ready for this, but seeing my first not-so-great review of my forthcoming novel HERE, HOME, HOPE was tough. The fact that the reviewer felt compelled to post at all and then included the word "-eh" stings. But hey, everybody's entitled to her opinion, right? Even if it's blech, or eh. At least she cared enough to write something, I tell myself hopefully. In facing - and overcoming - this type of a snark attack, it's more about resilience. I'm sure this is why many artists don't read reviews at all. Fifty great reviews don't replace the sting of an "eh", they never could. But believing in yourself and what you have to offer the world will.

     So here's to a snark-free week for you, and me, and the knowledge that when you put yourself out there, become more true to you and give your dreams a shot, you will face the snarks.

Bounce back. Shake it off. Resilience will pull you through.

Real You: The social media allure

I'll admit it. I'm hooked on Twitter and Facebook. And I'm there, almost too often. But in my defense, I love it out there. Yesterday, I discovered the Women Entrepreneur Festival taking place in New York and on the hashtag #wefestival. Following the tweets, I was almost in the room. It was so inspiring. Meanwhile, on Facebook, I watch my high school and college friends' children grow, share in their accomplishments and meet new friends with shared interests - from all over the world. I've also started my first ever fan page and it's almost silly how joyful I become when another person "Like"s my Kaira Rouda Books page. (Sally Fields, anyone?)

I've found folks to be either all in or completely disdainful when it comes to social media. And what I will say, to those who remain in disdain, try LinkedIn. It's like sticking your toe in the water. Move on from there.

As I wrote in Real You Incorporated, the real world really is on online; and you should join the fun.

Real You: The Fun of Constant Learning

Recently, I hosted a a webinar for the Women’s Council of Realtors. The focus was on how to get your business up and going as a new sales associate in the real estate business. The thing is, the advice for new real estate entrepreneurs is the same for new entrepreneurs in any business. Today, you are your strongest competitive advantage. It all starts with you. Your personal brand, clearly articulated, is your killer app. Your shining story. Uniquely yours and there for you to use to connect with your perfect customer. We spent a lot of the webinar discussing personal branding and target marketing. As you know, the ability to target, truly reach the right customer at the right time, has never been better. But it’s also really confusing to folks unfamiliar with the social media tools and platforms. I know, I’m learning every day, too.

For yesterday’s presentation, I created a chart—a hierarchy of sorts of how to present the Real You on the web. It starts with your website. There, you and your company tell your story to your target audience, clearly and with passion. Next, start networking. Online, the best place to begin is LinkedIn. Next step, Facebook. And once you’re comfortable with those two platforms—and perhaps you’ve added a blog—then tackle Twitter. If you’ve done your Real You chart , the words you see in front of you should often be found in the 140 characters you post on Twitter.

Trying to explain it better, a woman named Linda chimed in. She said she’s begun to think of LinkedIn as a Chamber of Commerce Small Business Meeting. Informational, flat and decorous. She considers Facebook a business cocktail party, where people are sharing a bit more of their personal side and conversing freely. (Hopefully, not too freely). I asked, so what’s Twitter?

She hadn’t decided. So I’ve been thinking about it. I love Twitter. To me, it’s about sharing thoughts and insights closely aligned with your personal brand and business brand in the world. In that sense, perhaps Twitter is the fly on the wall at the cocktail party. Gleaning the best, most concise insights and sharing them outward. At least, that’s what Twitter can be at its best.

The best way to learn about what any of these platforms can do for you and your business—or the business you are dreaming of creating—is to jump in and learn.

Cheers! And thanks for the learning, Linda!

Real You: The Power of Twitter Babble

A new study by Pear Analytics said 40.5% of tweets are “pointless babble”. Hrumph. Yes, some of it is: “I just had the greatest new ice cream flavor.” But some of this said babble is for a point. When businesses and entrepreneurs share information important to them and their industry, insights into how they’ve achieved what they have and the like, it’s far from pointless. It’s illuminating. As Twitter has grown from small personal networks (how most people start on Twitter) to a blend of personal and professional networks of people—followers—the great potential here is to connect. These tweets humanize each of us. They connect us with like-minded people, folks who are interested in similar topics, and these simple tweets actually can lead to life-long friendships, new clients and referrals. Some of the most-followed people on Twitter provide both “useful” book-type knowledge on a regular basis AND personal insights that humanize them and build connection. And I’m talking about regular folks here; not just celebs.

So whatever it is that you’re tweeting, keep on keepin’ on! I’ve said this before, but I can’t drive home enough the many friends I’ve made, followers who have found my book through Twitter, and interviews I’ve been asked to participate in—all because of my “pointless babble”. Many someones out there think it’s a little more useful than that.

Follow me: @kairarouda.

How Women-Owned Businesses are Surviving the Recession

Women are starting businesses at rapid rates and thriving, despite the economic downturn. According to a recent study conducted by Florida International University’s Center for Leadership and The Commonwealth Institute of South Florida, women-owned businesses are doing better in the recession than most. Key Factors:

  1. Women traditionally take on less debt and thus have more flexibility during tough times.
  2. Women also try to strategize and reach out instead of jumping to cost-cutting measures.

This is exactly the route Rachel Sapoznik, CEO of Sapoznik Insurance, took to grow her business without eliminating staff. See the full story on how Sapoznik’s and other women business owners’ determination and networking led to success in hard times.

Looking for recession proofing tips? Sign up for my tip of the week or follow me on Twitter!

Businesses Use Twitter to Engage Customers Online

If you haven't jumped on the social media bandwagon, hop on! More and more companies are coming up with creative ways to engage their customers online. According to Marketing VOX, a recent study indicates that more than eight in 10 Twitter users, most of which represent small businesses, expect their company's use of Twitter to increase in the next six months. Juicy Juice AdAnd if you know me, you know how much I love Twitter and believe in its power. Nestle is taking an interesting approach to get moms talking about their product. The company is running a Juicy Juice ad that asks questions like: “How do you help your child shine a little more every day?" and "How do you stimulate your child's mind?" If you go to CafeMom and BabyCenter, you can tweet your answer, and it will be live on the ad, wherever it’s running in cyberspace. Talking about the love(s) of our lives and being an online celeb for a day. Who doesn’t love that?

How are you using Twitter to grow your business and increase awareness?