My Favorite Halloween Costume: Freudian Slip

Today is the day to let your imagination run wild and allow your inner child come to life. Reminiscing about the past is the best place to start! Remember the good old days of pillow cases full of candy corn, Mary Janes, Clark bars, candy buttons and Bit-O-Honeys? I miss those days.

One of my most memorable Halloween moments is when I dressed up as a Freudian slip, and I have always loved Trick-or-Treating with the kids. What are some of your favorite Halloween memories? Feel free to share. I love hearing your stories!

Do you know:
How much candy is purchase annually in the U.S.?
What is the most popular candy in America?
Where the concept of the Jack-O-Lantern originated?

Check out my Happy Halloween – Traditions and Memories podcast to find out!

Boston is great

Recently, my book promoting activities found me in Boston and reminded me of what a great place it is. We wandered the stacks at the country's first library - amazing - and popped into the the city's largest Barnes and Noble inside Copley Place in the historic Back Bay. It's still an amazing feeling to see Real You Incorporated on the shelves. As always, feel free to pop by and pick one up if you're in the neighborhood.

Later that evening, I headed out to Newton to the studios of NECN - the New England Cable Network - serving three million homes in the six state area. While waiting in the green room/conference room of NECN, I met Sean Garballey - a 23 year old, newly minted member of the Massachusetts House of Representatives. He was great - even after I told him he looked 12 years old - and I could tell why he soundly defeated his opponents.

During my interview with Beth Shelburne, we talked about my book, Real You Incorporated, but we also shared our mutual love of the book A Gift from the Sea by Anne Morrow Lindbergh. There is something about that book, and her own life, in the midst of our busy lives, that brings peace and introspection. Beth agrees. We also talked about that ever popular phrase - work/life balance. I don't think it exists. More on that in a later post. Until then, here's the clip from my interview with Beth Shelburne of NECN.

New York City in a Day

Last Wednesday I flew to New York City for Happy Hour. That is, "Happy Hour" on Fox Business News with Rebecca Gomez. It was a whirlwind trip—there and back in a day. Located in a crowded bar—with standing-room only—Rebecca interviewed me about the book. There was plenty of commotion. But it was relaxed, natural and exciting! She asked me what it means to be true to yourself. And like I’ve said so many times before, you have to start with a passionate idea about what you really want to do in life. Find it within yourself. Be true. Then you can go from there.

Books and Blizzards

Water main break. Sink hole. Blizzard. Yes, I’ve encountered all of those in the last 12 hours. All in the name of book promotion. Despite the conditions, I had a great time in Cleveland. Andrea Vecchio and Eileen McShea from “Good Company” on WKYC were fantastic! We discussed mompreneurs, like Meredith Liepelt (featured in the book), are proof that women with successful inventions are everywhere. All it takes is knowing yourself and your passions, and taking action. For more, check out the segment.

And thanks to Anngela, a former business owner who will be one again, for stopping by my book signing at Tower City!

You are ready to be you

It's striking how similar the comments I have been receiving from people who have read the book. They're ready. They're energized. They know they need to put themselves in their businesses.

We are all tired of faking it. It's time to follow our hearts and our passions and by doing so, have a much more authentic, rewarding and interesting business life. So, that's really the first step of the system found inside the pages of Real You Incorporated: 8 Essentials for Women Entrepreneurs. It's up to you to decide you're ready.

And you are! Hey, my first book review came out! Here's a link: http://www.thisweeknews.com/?story=sites/thisweeknews/022808/Dublin/News/022808-News-504016.html&sec=home&tab=tab1

This has been exciting so far!

The first amazing step in publishing a book is holding the finished product in your hand. The next most amazing encounter is seeing it held in someone else's.

That's what has been happening this week. I spoke at several events this week - to women entrepreneurs who are part of the eWomen Network, to undergraduate business women at The Ohio State University, to high school juniors at the YWCA, to individuals at a bookstore - and each time I had a chance to interact about the book I felt the same excitement. The possibility of connecting on a deeper level. Of sharing ideas that are a bridge between us, and the chance to add empowerment on both sides. I love to learn from each encounter - and hopefully the feeling is mutual.

The third part of publishing a book is having someone approach you, or e-mail you, or blog about the book, or post a review about the effect the book has had on them. That's an amazing feeling - and I hope, at the very least - I can provide in the book half as much inspiration as I'm finding interacting with all of you across the country.

Thanks for joining the community.

It's official! The book is out!

The culmination of the book publishing journey is when you see your book on the shelf at your local bookstore. And I just did. It was an amazing feeling. It's just like launching a business, really. Getting that first business card printed. Securing your url. It's all about bringing something new to the world. Putting yourself out there.

And as you know, that's the essence of entrepreneurship. Bringing something to the world with your unique spin on it. In Real You Incorporated: 8 Essentials for Women Entrepreneurs I've created a chart to help you remember that spark as your business begins to grow and prosper. The chart is an organizing system, a tool for you to use to make sure you are always referring back to your own unique personal brand and bringing it to the world as a business that is distinctly yours. With break-through authenticity.

At the center of the chart, and the center of life is the truth: It all starts with you. Chapter One - of the same name - illuminates this point with exercises and stories from other entrepreneurs and will help you find the one word that defines you.

It's important. It's where everything starts. With you. The Real You. For more about the Real You Incorporated chart and some examples, visit my website: http://www.RealYouIncorporated.com

And, if you pick up a copy of the book, you'll find out a lot more about the real me and my story. Visit my website and share yours. I'd love to welcome you to the Real You Incorporated community.

What's it like to write a book?

That's the biggest question I've been asked lately, and with the book now in production with the publishing folks at Wiley, my answer is a lot different than what I would've said all last year!

Writing a book is tough. It's time consuming. Start with the pitch. For business books, you need a compelling proposal. It's almost like writing your book because all of the thoughts and content need a map and gameplan. I'd say that was the toughest part, really.

I knew what I was passionate about: the power of women in business and otherwise. I'd also just spent the past five years building what's one of the fastest-growing, progressive brand in real estate: Real Living. And, I knew my personal story as a brand marketer, a writer and woman in business for the last 25 plus years.

There was a lot to say! After a few months of drafts and revisions and the like, all of those thoughts ended up becoming 8 chapters, Real Facts, women entrepreneurs (and men, too) should consider as they build their careers or their own businesses. That was the first step. Then each of the chapters had to have an outline of the content, and most publishers want to see a sample chapter, too.

Ok, the proposal is finished. Next, you need an agent. That's tough, but if you've done your research, you know your competition and what agents work on what types of books. So that's the next step. Your agent finds a publisher.

And then, you work with the editor at the publishing company, change your outline again, and start writing. I had five months until the manuscript was due.

That part was very fun. I love to write. The rest was an adventure.

At the end, I'm proud of Real You Incorporated. Visit my Real You Incorporated Web site. Join the community. I'd love to hear from you.

Have you read the book Queen Bees and Wannabes?

You really should, even if you don't have a daughter - yet. The book describes in perfect detail how we women became socialized the way we did. It's by surviving middle school. My daughter graduates 8th grade tomorrow. I'm more than relieved. These middle school years are viscious. You know it, since you lived it, but until you witness it through your daughter's eyes again you can block it all out. The bullies. The peer pressure. The unbelievable social structure that permeates every act, thought, word and deed. It's enough to make you want to homeschool.

But all of these middle school tests do make you stronger, if you survive it. We women learn as girls how to undermine, undercut, undervalue, undereat and otherwise UNDER appreciate everyone except those in our own cliques. We also, conversely, learn the value of true friends and the art of survival.

If we could all take a little bit of those chills we faced walking through those middle school doors and learn to use them to change the world for the good, it would be a great thing. If those memories are still blocked, buy the book. You'll remember it all quite clearly, I promise.

Now, how can we do something about it and elevate all of our self esteems in the process? Think about that. Buy Rosalind Wiseman's book.

"It's really important that, as women, we tell our stories.

That is what helps seed our imaginations."
- Ann Bancroft

That quote got me thinking about the power of women and blogging. Really. We are the world's storytellers, even if we had to publish under a male pseudonym in the 18th century. You remember that, right?

I set up a Google alert to discover other women bloggers who are talking to the world and empowering women, either by pointing out obvious sexism in the traditional mainstream media or by praising random acts of kindness done by and for women around the world.

There is strength in numbers and the third wave will prove that both economically and numerically. On the Today Show this morning Marlo Thomas did a piece on third wave women entrepreneurs. The Flying Nun turned St. Judes spokeswoman turned broadcast journalist spreading the good word about women in business. Times they are a changing! Stay tuned!